Know What Deserves More, Less, or Nothing.
Look at the time, cost, and useful results of your marketing. Decide what to keep, fix, test, or stop before committing more money or effort.
← Back to MarketingBusy marketing is not the same as useful marketing.
You may already be posting, paying for ads, sending email, or working with someone on SEO. The question is whether anything useful changed, and whether the effort deserves to continue.
- What you put in
- List channels, campaigns, and outside help. Include subscription costs, spend, and your team’s time.
- What customers do
- Look at qualified inquiries, booked appointments, quote requests, customers, repeat business, referrals, and what people say brought them to you.
- What the signals mean
- Search visibility, helpful website behavior, and reviews can explain progress. Likes, followers, impressions, and raw traffic are not sufficient outcomes.
Keep. Fix. Test. Stop.
Agree a period that fits how your customers buy and a manageable set of activities. Bring existing reports, costs, and what customers say. If the records are patchy, we start with that rather than requiring a new analytics system.
Keep
Continue work with a credible contribution to the outcomes that matter.
Fix
Improve a promising activity where the message, proof, page, or next step gets in the way.
Test
Give an uncertain idea a bounded budget, useful measure, and review date.
Stop
Retire work that cannot justify its cost or purpose after a fair assessment. Allow for the buying cycle and any deliberate work on awareness or trust.
Take away a Keep, Fix, Test, or Stop decision for each activity reviewed, with the evidence, next action, and review point. Where the evidence is too thin, the next step is to learn, not pretend to know.
The last visible step is not the whole story.
Start with three signals: what customers say brought them to you, a meaningful action such as an appointment or quote request, and the money and time invested. Review them consistently over an appropriate buying cycle. Use visibility and engagement to explain the picture, not replace it.
If attention reaches your website but the next step is unclear, the existing self-check helps you inspect that part of the journey.
Check the path through your websiteWhich activity is hardest to justify?
Bring what you are doing, what it costs, and the evidence you already have.
A 20-minute conversation by phone or video. Any paid work has a separately agreed scope and price.