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Free and ungated

Can your website answer the important questions?

Take ten minutes to check what your public website makes clear, what needs attention, and what you cannot verify. No email address or account access required.

Start the self-check ↓

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How to use it

Evidence, not instinct.

Open the website as if you were seeing the business for the first time. Mark Clear only when the public site provides direct, easy-to-find evidence.

Needs attention means the answer exists but requires hunting, inference, or reconciliation. Cannot verify means the site does not establish the answer.

This is not a grade. One consequential gap can matter more than many clear answers.

01 Business identity

A new visitor can identify the business name and the kind of service provided.

Clear Needs attention Cannot verify

The site states where the business operates or whom it serves.

Clear Needs attention Cannot verify

Name, contact details, service area, and responsible person are consistent.

Clear Needs attention Cannot verify

02 Offer clarity

A visitor can identify at least one service or offer available now.

Clear Needs attention Cannot verify

The page explains who the offer is for and the problem it addresses.

Clear Needs attention Cannot verify

The site explains what happens after the visitor takes the next step.

Clear Needs attention Cannot verify

03 Evidence and trust

Important claims are supported by named experience, examples, reviews, or other evidence.

Clear Needs attention Cannot verify

Present-day services are easier to verify than the owner’s biography alone.

Clear Needs attention Cannot verify

Important limits, exclusions, or expectations are stated before contact.

Clear Needs attention Cannot verify

04 Search and retrieval

Every important page has a specific title and one clear main heading.

Clear Needs attention Cannot verify

Important pages are reachable through ordinary links and stable URLs.

Clear Needs attention Cannot verify

The site provides consistent canonical URLs, a sitemap, and accurate public metadata.

Clear Needs attention Cannot verify

05 Customer and agent action

A suitable visitor can determine whether the business is a plausible fit.

Clear Needs attention Cannot verify

Links and buttons describe the action they begin rather than using vague labels.

Clear Needs attention Cannot verify

A person or assistant can find the next action without inventing missing information.

Clear Needs attention Cannot verify

Your pattern

Mark the evidence you can verify.

The summary will appear here as you work. It stays in your browser and is not sent anywhere.

What to do next

Choose the three consequential gaps.

Do not start with every item marked Needs attention. Start with the three most likely to affect a prospective customer’s understanding, trust, or next action. For each one, identify the smallest change that would make the answer directly verifiable.