Rabbit RiverSYSTEMS
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For owner-operated U.S. service businesses

Know what your website makes hard to understand.

See your website as a customer, search engine, or AI assistant encounters it. Get an evidence-backed review of what creates friction and what to change first.

See the review and pilot price ↓
The deliverable

A decision-ready handoff.

Decision brief

The consequential findings and first changes worth making, written for the owner.

Evidence-backed findings

What was observed, where it appeared, why it matters, what to change, and how to verify it.

Agent task probes

Tests of whether an assistant can explain the business, determine fit, identify boundaries, and find the next action.

Prioritized handoff

A sequenced list of fixes marked by urgency, responsible party, and estimated effort.

30-minute walkthrough

We review the reasoning together so you understand it and can challenge what does not ring true.

One correction pass

If the report contains a factual misunderstanding, I correct it after the walkthrough.

Scope

Bounded on purpose.

The review is useful because it has a clear edge. It diagnoses and prioritizes; it does not quietly become an open-ended implementation project.

Best fitOwner-operated service businesses in the United States with a public marketing website.
Page limitUp to 20 representative public pages covering the primary customer journey and content types.
InputsThe public website and a short intake. No analytics, passwords, or account access.
DeliveryA PDF report within five business days after payment and completed intake.
Not includedImplementation, copywriting, design production, security testing, legal review, analytics analysis, or monitoring.
No guaranteesNo promise of ranking, indexing, AI citation, recommendation, leads, or revenue.
See the work first

Rabbit River was customer zero.

I used this method on my own website, documented what was working and what was not, and used the findings to create the offer you are reading now. The sample is a dated diagnostic, so some findings may already be corrected on the live site. That is the point: the work should lead to specific, verifiable changes.

Download the customer-zero sample report (PDF) →
Anatomy of a finding

The site described the work but did not present an offer someone could buy.

This is one finding from the dated Rabbit River review. It has since been corrected by publishing the page you are reading.

ObservedOffer clarityFix nowLow effortHigh confidence
Observed evidenceThe homepage described the approach and useful resources, while the website diagnostic was labeled as in development. No current service stated a price, boundary, deliverable, or buying process.
Customer consequenceA suitable visitor could appreciate the expertise without knowing what could be purchased now.
Search and agent consequenceA system could describe the business but could not reliably identify a current offer, determine its fit, or explain how to begin.
Recommended changePublish one bounded service with a named customer, price, deliverable, turnaround, exclusions, and next action.
Suggested ownerBusiness owner and web maintainer.
VerificationA new visitor can answer what is sold, for whom, at what price, what arrives, and how to start from the public site alone.
Not ready for the full review

Run the free self-check first.

Fifteen plain-language questions reveal what the public site makes clear, what needs attention, and what cannot be verified. Use it online or print the PDF. Nothing is collected.

Use the ten-minute self-check →

What I examine.

  • Offer clarity: what is available, who it is for, what arrives, what it costs, and how to begin.
  • Customer friction: where a suitable visitor has to infer, hunt, hesitate, or take too large a step.
  • Evidence and trust: whether present-day claims have visible support.
  • Search and retrieval foundations: headings, descriptions, canonical URLs, internal links, crawler files, structured data, and share metadata.
  • Agent readiness: whether an assistant can reliably explain the business, fit, boundaries, and next action.
  • Basic accessibility signals: obvious reading, contrast, labeling, and interaction issues.

How the purchase works.

  1. Reserve a pilot review. Email me with your website URL. I confirm fit and availability.
  2. Confirm and pay. I send the page boundary, intake, and a simple invoice. Work begins after payment.
  3. Receive the report. The PDF arrives within five business days after payment and intake.
  4. Walk through it. We spend 30 minutes reviewing the evidence, priorities, and questions.

Questions people should ask.

Do you need access to my accounts?

No. The pilot uses public information only.

Will you make the changes?

Not as part of this purchase. Implementation is discussed and priced separately if it makes sense afterward.

Is this a full SEO or accessibility audit?

No. It examines relevant foundations and obvious issues, but it is not a comprehensive technical SEO, security, legal, or WCAG-conformance audit.

Does AI readiness require special tricks?

No. The emphasis is clear public evidence, sound search foundations, consistent identity, usable semantics, and task paths an assistant can understand.

Available now

Make the website
easier to choose.

The first three pilot reviews are $495 each. If the public site does not fit the scope, I will tell you before money changes hands.

Reserve a pilot review

Prefer to talk first? Book 20 minutes.